New Survey from Radix Health Shows Majority of Medical Groups are Competing on Convenient Access for Patients
ATLANTA, Georgia — Radix Health announced results from a survey of 500 medical group managers to better understand their key priorities for 2018 with regards to patient access and engagement. The findings, published in the 2018 Patient Access and Engagement Report, indicate that independent medical groups are increasingly focused on patient access as a key competitive domain. The results demonstrate that medical groups must provide consumers with convenient access to the right provider in order to effectively compete in today’s consumer-centric healthcare marketplace.
“It’s been clear to leaders of large medical groups for several years that consumers are shopping for care,” said Arun Mohan, MD, MBA, CEO of Radix Health. “What’s new in 2018 is that medical group managers are responding to this and positioning their groups to benefit from this new dynamic. That means that most medical groups are approaching patient access as a key priority.”
The findings represent the opinions of 500 medical group managers. The study reveals that current access efforts are focused on patient portals, though overall use by patients remains low. In 2018, over 90% of medical group managers felt that expanding those efforts to include appointment scheduling (such as centralized scheduling and online appointment scheduling) was “very important”, exceeding other access related initiatives such as price transparency, investments in telehealth, and expansion of hours of service.
Additional notable findings from the survey included:
Medical group managers believe that most 70% patients learn about their practice through referrals, general internet search and/ or search via the patient’s insurance company websites.
Insurance network participation and appointment availability remain key parameters by which patients are making their care decisions. Virtually all medical group managers believed those were the most important parameters, besting reputation and clinical expertise.
Despite long waits of 14+ days to see a doctor fewer than 20% practices report reliable means of offering patients inventory from last-minute cancellations
Their continues to be limited use of online scheduling with just 18% of practices reporting use of any online scheduling modality. Instead, most specialty practices utilize a “Request an Appointment” form, which require follow up from the practice.
“What’s most notable about the findings is the number of leaders who see access as important,” said Steve Owens, Chief Growth Officer for Radix Health. “Healthcare is catching up to other segments of the economy that are aggressively focusing on capturing market share. Medical groups can’t do that unless you think about the front end of the healthcare experience from searching for a physician to making an appointment.”
Radix conducted the survey in November 2017. All respondents worked for groups with at least 20 providers and 2 locations.
To learn more about the survey results, please visit https://growth.radixhealth.com/patient-access-survey
About Radix Health:
At Radix Health we believe that patient engagement starts with patient access. Our data-driven solutions align provider supply with patient demand, maximizing existing capacity and reducing delays in care. We help leading medical groups optimize every step of a patient’s appointment journey - from alerting patients to needed care, helping them find the right provider, scheduling an appointment across multiple channels, and engaging with patients until the day of their visit. We take the busy work out of getting patients in the door so you can focus on the hard work of keeping them healthy. To learn more, please visit https://www.radixhealth.com.